November 11th is International Singles Day. It is a Chinese business holiday that enables single individuals to celebrate their independence. Students from Nanjing University in China who were unmarried at the time decided to enjoy being single on November 11 (because the date 11/11 resembles a cluster of sticks) rather than bemoan their single status. It quickly developed into a joyful, unofficial holiday where single people indulge in beautiful dinners and splurge on items, they ordinarily wouldn’t purchase for themselves.
With sales hitting $25 billion in 2017, Singles Day handily outperformed Black Friday and Cyber Monday combined. From those modest beginnings, Singles Day has grown to become the most lucrative online ordering holiday in the entire world.
In 2022, When Is Singles Day?
In China, November 11 is usually Singles Day. It was decided to choose the date 11/11 since it looks like 4 naked sticks.
The Origin of The Single Day
On November 11, 1993, a group of lonely but upbeat Nanjing University students made the decision to celebrate being alone rather than mourn their lack of a significant partner. The rationale? 11/11 appears to be four single sticks strung together in an effort to maximize their time.
The anti-Day Valentine’s celebration of singledom, which is typically marked by enjoyable, innocuous activities, has taken off and expanded throughout campuses across China. For instance, during a showing of the romantic comedy Beijing Love Story, one student reserved every other seat in the cinema, making it impossible for couples to sit together.
The extent of the holiday’s celebration into anti-couples is at that degree of mischief. Due in large part to Alibaba CEO Daniel Zhang, who launched the first Singles Day sale in 2009 and started a trend that has overtaken Cyber Monday in terms of single-day sales, the holiday is primarily a shopping holiday. Even though the holiday has become commercialized, its original meaning of celebrating oneself, one’s friends, and one’s loved ones, regardless of one’s marital status, is still reflected in the celebrations and theme.
SINGLES DAY Biographies
Singles Day is a shopping holiday, much like Cyber Monday or Black Friday. Although it began as a day to celebrate and love oneself, it has since changed to an opportunity for people to treat themselves to nice things.
Some customs still exist, such as treating oneself to dinner or the movies, wrecking dates shamelessly, or going on “dates” with other single people to honor your freedom and love of yourself. It evolved into a much more commercial holiday as Alibaba became more involved. Currently, Singles Day is the biggest online shopping day of the year since people traditionally buy products on that day.
Activities for A Single Day
- You snarky single, go out and meet people.
In China, “Bachelor’s Day” was the precursor of Singles Day, and many singles would dearly wish to find the proper person. Why don’t you and your single pals host a blind dating mixer? Who knows what might occur?
Spend extravagantly on something for you.
Following in Alibaba’s footsteps, retailers all around the world are providing exclusive, singles-focused discounts. Utilize the great discounts—a one-way flight to Fiji? Please, yes.
Make a list of your appreciation and share it on social media.
List at least ten positive qualities you admire in yourself, such as the fact that you pay your own bills, attended yoga class today, or excel at your job. Check out the awesomeness you inspire by sharing it with your friends. If you start by loving yourself, chances are that other people will soon follow suit.
What distinguishes Singles Day from Cyber Monday and Black Friday?
Black Friday and Cyber Monday, in the opinion of many Western retailers, are the most significant e-commerce shopping days of the year. This is absolutely true for the most part. Black Friday and Cyber Monday, when viewed in the context of global e-commerce, do not even come close to matching Singles Day in terms of sales volume.
Reasons We Appreciate Singles Day
- You can buy things for yourself.
Receiving gifts for your birthday, Christmas, and Hanukkah is certainly enjoyable, but how do others know what you actually want? You get to shop for yourself today. I’m not only referring to treating yourself to a good meal or some flowers. The time is now to truly love and appreciate oneself. Enjoy yourself. Get that luxury wine club membership or new leather jacket—you deserve it.
You are actually not alone, as you can see.
Most books, publications, TV programs, and films give the impression that couples are the norm.(For example, why does no one these days select “it’s complicated” as their relationship status?) However, since 2014, there are more single adults than married adults in the US, and the gap is widening. Enjoy the fact that YOU, a single person, are a part of the majority today!
You are free to act as you please when you please.
What are you craving this evening? What location do you want to travel to? Should you spend a little extra on those pants you’ve had your eye on? You can pursue your passions when you’re single. No need to make concessions.